{"id":2565,"date":"2022-05-31T16:00:12","date_gmt":"2022-05-31T14:00:12","guid":{"rendered":"https:\/\/testumgebungfanomics.impfan.de\/success-stories\/retain-customers-with-a-personal-touch\/"},"modified":"2024-08-06T11:48:32","modified_gmt":"2024-08-06T09:48:32","slug":"retain-customers-with-a-personal-touch","status":"publish","type":"page","link":"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/","title":{"rendered":"Retain Customers with a Personal Touch"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"erfolg-1\" data-id=\"44\" id=\"SR7_44_1\" class=\"rs-ov-hidden\" data-version=\"6.7.57\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_44_1-32\" data-key=\"32\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_44_1-32-2\" class=\"sr7-layer\">FANOMICS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_44_1-32-8\" class=\"sr7-layer\">Success Stories<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_44_1-77\" data-key=\"77\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/testumgebungfanomics.impfan.de\/wp-content\/uploads\/2022\/06\/slider-erfolgsgeschichten-01.jpg\" data-libid=\"884\" title=\"slider-erfolgsgeschichten-01\" width=\"0\" height=\"0\" data-dbsrc=\"Ly90ZXN0dW1nZWJ1bmdmYW5vbWljcy5pbXBmYW4uZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjIvMDYvc2xpZGVyLWVyZm9sZ3NnZXNjaGljaHRlbi0wMS5qcGc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_44_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_44_1\",el:[575,575,400,303,202],type:'hero',shdw:'0',gh:[575,575,400,303,202],gw:[1920,1920,1023,777,479],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#ededed\",\"string\":\"rgba(237, 237, 237, 1)\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_44_1\"].state=true;} else if(SR7.PMH[\"SR7_44_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_44_1\"].fn,19);}};SR7.PMH[\"SR7_44_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h2 class=\"vc_custom_heading\">&#8220;Retain Customers with a Personal Touch&#8221;<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Customer loyalty is a crucial issue for statutory health insurers. After all, the price competition resulting from different additional contributions is putting the loyalty of some policyholders to the test. The solution: In the future, it will no longer be enough for health insurers to merely satisfy their customers. They must bind them to the company in the long term. This is what\u00a0<a href=\"https:\/\/www.ikk-classic.de\/\" target=\"_blank\" rel=\"noopener\">ikk classic<\/a>\u00a0is doing very successfully \u2013 with the help of the Fan Principle. The Fan Rate at ikk classic is excellent \u2013 which is why the company has been one of the award-winning Customer Champions for years.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1654861170207{background-color: #f6f8f9 !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2197&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]The\u00a0<a href=\"https:\/\/www.ikk-classic.de\/pk\" target=\"_blank\" rel=\"noopener\"><b>ikk classic<\/b><\/a>\u00a0is a German health insurance company based in Dresden. Founded in 2010 from a merger of several local health insurance companies, it is the largest guild health insurance company in Germany, with more than three million insured and nearly 7,000 employees.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][ultimate_video u_video_url=&#8221;https:\/\/www.youtube.com\/watch?v=IjtIMMxdCfE&#8221; yt_autoplay=&#8221;&#8221; yt_sugg_video=&#8221;&#8221; yt_mute_control=&#8221;&#8221; yt_modest_branding=&#8221;&#8221; yt_privacy_mode=&#8221;&#8221; play_size=&#8221;75&#8243; enable_sub_bar=&#8221;&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><span class=\"break-words\"><span dir=\"ltr\">\u201eIf you succeed in turning many customers into fans, you have created the basis for medium- to long-term success,\u201c <\/span><\/span><\/p>\n<p><span class=\"break-words\"><span dir=\"ltr\">says <strong><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAC_M3J8Bzt7xPi95uEYzIsOO_9AJL0dO7jw\" data-attribute-index=\"0\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAC_M3J8Bzt7xPi95uEYzIsOO_9AJL0dO7jw\" data-entity-type=\"MINI_PROFILE\">Frank Hippler<\/a>,<\/strong> Chief Executive Officer of <a href=\"https:\/\/www.linkedin.com\/company\/ikk-classic\/\" data-attribute-index=\"2\" data-entity-hovercard-id=\"urn:li:fs_miniCompany:1412986\" data-entity-type=\"MINI_COMPANY\">IKK classic<\/a> in the Fan Principle Podcast with Roman Becker. You can find the entire Interview on Youtube (in German):<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40 px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>&#8220;Satisfied customers are our capital,\u201d <\/em>says\u00a0<strong>Dietmar Fl\u00f6rke, Head of Quality Management at ikk classic,<\/strong>\u00a0in an interview and explains how the health insurance company\u2019s employees turn their customers into fans. And why they can rightly call themselves Germany\u2019s Customer Champions.[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40 px&#8221;][ultimate_carousel slide_to_scroll=&#8221;single&#8221; slides_on_desk=&#8221;4&#8243; slides_on_tabs=&#8221;2&#8243; slides_on_mob=&#8221;1&#8243; speed=&#8221;200&#8243; autoplay_speed=&#8221;3000&#8243; arrow_color=&#8221;#fdc800&#8243; arrow_size=&#8221;40&#8243; dots_color=&#8221;#fdc800&#8243; item_space=&#8221;35&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;2317&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  box-shadow: none;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-95c8614ef60ccf16f65bb966365fa55d\" rel=\"noopener\"><span>&#8230;turn Toyota drivers into fans every day!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3438&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: none;\n}\n.btn-flat#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  box-shadow: none;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b\" rel=\"noopener\"><span>Stand out across the industry using the Fan Principle<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3440&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  box-shadow: none;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-4043b54b6c1e63c3396c3e77d5fc14e0\" rel=\"noopener\"><span>Strong position to best the competition<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3442&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-7de4270b88107f146946b8490e5d0afa {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-7de4270b88107f146946b8490e5d0afa {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-7de4270b88107f146946b8490e5d0afa:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-7de4270b88107f146946b8490e5d0afa {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-7de4270b88107f146946b8490e5d0afa {\n  box-shadow: none;\n}\n.btn-flat#default-btn-7de4270b88107f146946b8490e5d0afa:hover {\n  box-shadow: none;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-7de4270b88107f146946b8490e5d0afa\" rel=\"noopener\"><span>The Fan Principle as a management control system<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3444&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  box-shadow: none;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-0398bbc6c181dc5da3142155d04e6d17\" rel=\"noopener\"><span>Providing a special shopping experience<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3446&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  box-shadow: none;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-62b0e227e51b1e03c3b569c02f3f8d74\" rel=\"noopener\"><span>Focus on the emotional connection of consumers<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3450&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c136e83725f13ade3d7c38bcb926dec1:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c136e83725f13ade3d7c38bcb926dec1:hover {\n  box-shadow: none;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-c136e83725f13ade3d7c38bcb926dec1\" rel=\"noopener\"><span>Turning members into enthusiastic fans!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3452&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  box-shadow: none;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-182be7576921893a9a9f6bac37e2e936\" rel=\"noopener\"><span>Excellent contacts create fans \u2013 at ING!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;7239&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/due-dilligence-with-fan-rates\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  box-shadow: none;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/due-dilligence-with-fan-rates\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-8feda7fd80876eb51e361af7ed3e397d\" rel=\"noopener\"><span>Due Dilligence with Fan Rates<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/ultimate_carousel][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2108&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>CONTACT:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Roman Becker <\/span><\/h4>\n<p>Managing Partner[\/vc_column_text][ultimate_icon_list icon_size=&#8221;25&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-phone&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"tel:+496131328090\">+49 (0) 6131 32809-0<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;icomoon-the7-font-the7-mail-01&#8243; icon_color=&#8221;#fdc800&#8243;]<a href=\"mailto:roman.becker@2hmforum.de\">roman.becker@2hmforum.de<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-linkedin&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/de.linkedin.com\/in\/roman-becker-54503815\" target=\"_blank\" rel=\"noopener\">Roman Becker on LinkedIn<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-xing&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/www.xing.com\/profile\/Roman_Becker4\/cv\" target=\"_blank\" rel=\"noopener\">Roman Becker on Xing<\/a>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] &#8220;Retain Customers with a Personal Touch&#8221; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Customer loyalty is a crucial issue for statutory health insurers. After all, the price competition resulting from different additional contributions is putting the loyalty of some policyholders to the test. The solution: In the future, it will no longer be enough for health insurers to merely&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":2541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2565","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ikk classic: Retain Customers with a Personal Touch<\/title>\n<meta name=\"description\" content=\"ikk classic: Customer loyalty is a crucial issue for statutory health insurers. The solution to this is:... 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