{"id":2561,"date":"2022-05-31T15:54:05","date_gmt":"2022-05-31T13:54:05","guid":{"rendered":"https:\/\/testumgebungfanomics.impfan.de\/success-stories\/more-success-through-fans-shining-example-from-the-lighting-industry\/"},"modified":"2024-08-06T11:47:52","modified_gmt":"2024-08-06T09:47:52","slug":"more-success-through-fans-shining-example-from-the-lighting-industry","status":"publish","type":"page","link":"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/","title":{"rendered":"More Success through Fans: Shining Example from the Lighting Industry"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"erfolg-1\" data-id=\"44\" id=\"SR7_44_1\" class=\"rs-ov-hidden\" data-version=\"6.7.57\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_44_1-32\" data-key=\"32\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_44_1-32-2\" class=\"sr7-layer\">FANOMICS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_44_1-32-8\" class=\"sr7-layer\">Success Stories<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_44_1-77\" data-key=\"77\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/testumgebungfanomics.impfan.de\/wp-content\/uploads\/2022\/06\/slider-erfolgsgeschichten-01.jpg\" data-libid=\"884\" title=\"slider-erfolgsgeschichten-01\" width=\"0\" height=\"0\" data-dbsrc=\"Ly90ZXN0dW1nZWJ1bmdmYW5vbWljcy5pbXBmYW4uZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjIvMDYvc2xpZGVyLWVyZm9sZ3NnZXNjaGljaHRlbi0wMS5qcGc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_44_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_44_1\",el:[575,575,400,303,202],type:'hero',shdw:'0',gh:[575,575,400,303,202],gw:[1920,1920,1023,777,479],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#ededed\",\"string\":\"rgba(237, 237, 237, 1)\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_44_1\"].state=true;} else if(SR7.PMH[\"SR7_44_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_44_1\"].fn,19);}};SR7.PMH[\"SR7_44_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h2>Trilux: More Success through Fans: Shining Example<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]B2B companies have a hard time in Germany: their products and services are often so optimized, that they hardly differ from the competition. Satisfied customers therefore move from supplier to supplier, worldwide. With the Fan Principle, companies succeed in emotionally connecting to their customers and keeping them for the long term. The Fan Principle as a management control system has supported Trilux for many years in meeting the global challenges of the lights-industry.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1654861170207{background-color: #f6f8f9 !important;}&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2194&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]The\u00a0<a href=\"https:\/\/www.trilux.com\/de\/\" target=\"_blank\" rel=\"noopener\"><strong>Trilux GmbH &amp; Co. KG<\/strong><\/a>\u00a0has been engaged in the development and production of lights and lighting solutions since it was founded in Arnsberg in 1912. It is the market leader for technical lights in Germany. The Trilux Group has an international presence and employs over 5,000 people worldwide.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=g1oLxQcjVOY&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>\u201cTo be able to properly apply the Fan Principle, we have to know the principles of our customers, the strategic and relevant goals and needs that drive them.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Joachim Geiger, Head of Marketing &amp; Sales <\/strong>of <strong>Trilux<\/strong> in the Fan Principle Podcast with Roman Becker. You can find the whole interview on Youtube (in german).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>\u201cAs an international company, we have long sought a tool that would increase the efficiency of the brand funnel and enable a more targeted use of marketing and sales resources in particular; a tool that would sharpen the brand\u2019s positioning and help define our North Star. A tool that increases customer preference and thus creates a future-oriented customer base. We were looking for a solution that, in perspective, would enable us to segment target groups and, in return, to define service and communication bundles in different ways \u2013 and to align and interlink the numerous projects and measures in the company with the positioning. We have found our tool: The Fan Principle as a holistic approach.\u201d<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2065&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Ansgar B\u00fcrger<\/strong><br \/>\nHead of Market Research &amp; Strategy Development<br \/>\n<a href=\"https:\/\/www.trilux.com\/de\/\" target=\"_blank\" rel=\"noopener\">Trilux Group Management GmbH<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40 px&#8221;][ultimate_carousel slide_to_scroll=&#8221;single&#8221; slides_on_desk=&#8221;4&#8243; slides_on_tabs=&#8221;2&#8243; slides_on_mob=&#8221;1&#8243; speed=&#8221;200&#8243; autoplay_speed=&#8221;3000&#8243; arrow_color=&#8221;#fdc800&#8243; arrow_size=&#8221;40&#8243; dots_color=&#8221;#fdc800&#8243; item_space=&#8221;35&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;2317&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  box-shadow: none;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-95c8614ef60ccf16f65bb966365fa55d\" rel=\"noopener\"><span>&#8230;turn Toyota drivers into fans every day!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3438&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: none;\n}\n.btn-flat#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  box-shadow: none;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b\" rel=\"noopener\"><span>Stand out across the industry using the Fan Principle<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3440&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  box-shadow: none;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-4043b54b6c1e63c3396c3e77d5fc14e0\" rel=\"noopener\"><span>Strong position to best the competition<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3444&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  box-shadow: none;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-0398bbc6c181dc5da3142155d04e6d17\" rel=\"noopener\"><span>Providing a special shopping experience<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3446&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  box-shadow: none;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-62b0e227e51b1e03c3b569c02f3f8d74\" rel=\"noopener\"><span>Focus on the emotional connection of consumers<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3448&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-a781175d829f6a89df6abd03c9bf531d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-a781175d829f6a89df6abd03c9bf531d:hover {\n  box-shadow: none;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-a781175d829f6a89df6abd03c9bf531d\" rel=\"noopener\"><span>Customer loyalty with the help of the Fan Principle<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3450&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-c136e83725f13ade3d7c38bcb926dec1:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-c136e83725f13ade3d7c38bcb926dec1 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-c136e83725f13ade3d7c38bcb926dec1:hover {\n  box-shadow: none;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-c136e83725f13ade3d7c38bcb926dec1 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-c136e83725f13ade3d7c38bcb926dec1\" rel=\"noopener\"><span>Turning members into enthusiastic fans!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3452&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  box-shadow: none;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-182be7576921893a9a9f6bac37e2e936\" rel=\"noopener\"><span>Excellent contacts create fans \u2013 at ING!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;7239&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/due-dilligence-with-fan-rates\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  box-shadow: none;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/due-dilligence-with-fan-rates\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-8feda7fd80876eb51e361af7ed3e397d\" rel=\"noopener\"><span>Due Dilligence with Fan Rates<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/ultimate_carousel][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2108&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>CONTACT:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Roman Becker <\/span><\/h4>\n<p>Managing Partner[\/vc_column_text][ultimate_icon_list icon_size=&#8221;25&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-phone&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"tel:+496131328090\">+49 (0) 6131 32809-0<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;icomoon-the7-font-the7-mail-01&#8243; icon_color=&#8221;#fdc800&#8243;]<a href=\"mailto:roman.becker@2hmforum.de\">roman.becker@2hmforum.de<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-linkedin&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/de.linkedin.com\/in\/roman-becker-54503815\" target=\"_blank\" rel=\"noopener\">Roman Becker on LinkedIn<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-xing&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/www.xing.com\/profile\/Roman_Becker4\/cv\" target=\"_blank\" rel=\"noopener\">Roman Becker on Xing<\/a>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] Trilux: More Success through Fans: Shining Example [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]B2B companies have a hard time in Germany: their products and services are often so optimized, that they hardly differ from the competition. Satisfied customers therefore move from supplier to supplier, worldwide. With the Fan Principle, companies succeed in emotionally connecting to their customers and&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":2541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2561","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trilux: More success through fans: Shining example<\/title>\n<meta name=\"description\" content=\"Trilux: B2B company: Products and services are often so optimized that they are hardly distinguishable from the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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