{"id":2525,"date":"2022-05-31T16:02:47","date_gmt":"2022-05-31T14:02:47","guid":{"rendered":"https:\/\/testumgebungfanomics.impfan.de\/always-in-view-whats-important-to-our-members\/"},"modified":"2024-08-06T11:48:39","modified_gmt":"2024-08-06T09:48:39","slug":"always-in-view-whats-important-to-our-members","status":"publish","type":"page","link":"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/","title":{"rendered":"Always in View: &#8220;What Is Truly Important to Our Members?&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"erfolg-1\" data-id=\"44\" id=\"SR7_44_1\" class=\"rs-ov-hidden\" data-version=\"6.7.57\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_44_1-32\" data-key=\"32\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_44_1-32-2\" class=\"sr7-layer\">FANOMICS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_44_1-32-8\" class=\"sr7-layer\">Success Stories<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_44_1-77\" data-key=\"77\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/testumgebungfanomics.impfan.de\/wp-content\/uploads\/2022\/06\/slider-erfolgsgeschichten-01.jpg\" data-libid=\"884\" title=\"slider-erfolgsgeschichten-01\" width=\"0\" height=\"0\" data-dbsrc=\"Ly90ZXN0dW1nZWJ1bmdmYW5vbWljcy5pbXBmYW4uZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjIvMDYvc2xpZGVyLWVyZm9sZ3NnZXNjaGljaHRlbi0wMS5qcGc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_44_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_44_1\",el:[575,575,400,303,202],type:'hero',shdw:'0',gh:[575,575,400,303,202],gw:[1920,1920,1023,777,479],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#ededed\",\"string\":\"rgba(237, 237, 237, 1)\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_44_1\"].state=true;} else if(SR7.PMH[\"SR7_44_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_44_1\"].fn,19);}};SR7.PMH[\"SR7_44_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h2>Always in View: &#8220;What Is Truly Important to Our Members?&#8221;<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Decision-makers in associations, foundations and other member organizations always need reliable findings from representative surveys in order to know exactly what moves their members. The Pro-Rail Alliance has collected these insights together with 2HMforum. After analyzing member relations, the alliance was able to ideally align its service offerings to the needs of its members. Always with the goal: turning members into fans![\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1654861170207{background-color: #f6f8f9 !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/5&#8243;][vc_column_text]The\u00a0<a href=\"https:\/\/www.allianz-pro-schiene.de\/\" target=\"_blank\" rel=\"noopener\"><strong>Allianz pro Schiene e.V.<\/strong><\/a>\u00a0is a non-profit alliance of stakeholders from business and civil society founded in 2000. The aim of the alliance is to promote and improve climate-friendly rail transport in Germany.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1307 alignleft\" src=\"\/wp-content\/uploads\/2022\/05\/quotes_01-1.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p><em>\u201cOut of a strong interest in knowing where we stand, we had our member relationships analyzed by 2HMforum. We were surprised at how well we did in individual areas: Best Practice scores in \u2018member orientation of staff\u2019, \u2018last contact\u2019 and \u2018information\u2019, which pleased us very much. We now know where we stand in the individual sub-aspects, both in terms of image and performance areas, what is important to our members and where it is particularly worthwhile to apply the lever for improvement. We have already derived initial measures from these findings. We recommend such a study to all those who are not satisfied with the status quo and want to get better.\u201d<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2066&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Dirk Flege<\/strong><br \/>\nManaging Director,<br \/>\n<a href=\"https:\/\/www.allianz-pro-schiene.de\/\" target=\"_blank\" rel=\"noopener\">Allianz pro Schiene e.V.\u00a0<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj4NCiAgICA8c3BhbiBjbGFzcz0iZmFuLXBvcnRmb2xpbyI+PC9zcGFuPg0KPC9kaXY+[\/vc_raw_html][vc_empty_space height=&#8221;40 px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40 px&#8221;][ultimate_carousel slide_to_scroll=&#8221;single&#8221; slides_on_desk=&#8221;4&#8243; slides_on_tabs=&#8221;2&#8243; slides_on_mob=&#8221;1&#8243; speed=&#8221;200&#8243; autoplay_speed=&#8221;3000&#8243; arrow_color=&#8221;#fdc800&#8243; arrow_size=&#8221;40&#8243; dots_color=&#8221;#fdc800&#8243; item_space=&#8221;35&#8243;][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;2317&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-95c8614ef60ccf16f65bb966365fa55d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  box-shadow: none;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-95c8614ef60ccf16f65bb966365fa55d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/paying-full-attention-to-the-customer\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-95c8614ef60ccf16f65bb966365fa55d\" rel=\"noopener\"><span>&#8230;turn Toyota drivers into fans every day!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3438&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b {\n  box-shadow: none;\n}\n.btn-flat#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  box-shadow: none;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/we-want-to-be-the-company-with-the-highest-fan-quota-in-our-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-9d9e6dd05ed63a14f7481c4e537a2d6b\" rel=\"noopener\"><span>Stand out across the industry using the Fan Principle<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3440&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  box-shadow: none;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4043b54b6c1e63c3396c3e77d5fc14e0 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/strong-position-to-best-the-competition\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-4043b54b6c1e63c3396c3e77d5fc14e0\" rel=\"noopener\"><span>Strong position to best the competition<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3442&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-7de4270b88107f146946b8490e5d0afa {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-7de4270b88107f146946b8490e5d0afa {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-7de4270b88107f146946b8490e5d0afa:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-7de4270b88107f146946b8490e5d0afa {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-7de4270b88107f146946b8490e5d0afa {\n  box-shadow: none;\n}\n.btn-flat#default-btn-7de4270b88107f146946b8490e5d0afa:hover {\n  box-shadow: none;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-7de4270b88107f146946b8490e5d0afa > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/more-success-through-fans-shining-example-from-the-lighting-industry\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-7de4270b88107f146946b8490e5d0afa\" rel=\"noopener\"><span>The Fan Principle as a management control system<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3444&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-0398bbc6c181dc5da3142155d04e6d17 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  box-shadow: none;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-0398bbc6c181dc5da3142155d04e6d17 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/for-us-the-focus-is-on-the-customer-completely\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-0398bbc6c181dc5da3142155d04e6d17\" rel=\"noopener\"><span>Providing a special shopping experience<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3446&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  box-shadow: none;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-62b0e227e51b1e03c3b569c02f3f8d74 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/good-relationships-and-value-creating-contacts\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-62b0e227e51b1e03c3b569c02f3f8d74\" rel=\"noopener\"><span>Focus on the emotional connection of consumers<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3448&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-a781175d829f6a89df6abd03c9bf531d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-a781175d829f6a89df6abd03c9bf531d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-a781175d829f6a89df6abd03c9bf531d:hover {\n  box-shadow: none;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-a781175d829f6a89df6abd03c9bf531d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/retain-customers-with-a-personal-touch\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-a781175d829f6a89df6abd03c9bf531d\" rel=\"noopener\"><span>Customer loyalty with the help of the Fan Principle<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;3452&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-182be7576921893a9a9f6bac37e2e936 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  box-shadow: none;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936 > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-182be7576921893a9a9f6bac37e2e936 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/excellent-contacts-create-fans-at-ing\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-182be7576921893a9a9f6bac37e2e936\" rel=\"noopener\"><span>Excellent contacts create fans \u2013 at ING!<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=&#8221;7239&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/testumgebungfanomics.impfan.de\/en\/due-dilligence-with-fan-rates\/&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  border-radius: 1px;\n  font-size: 14px;\n  line-height: 16px;\n}\n.btn-shadow#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: 0px 2px 0px 0px #1e1e1e;\n}\n.btn-flat#default-btn-8feda7fd80876eb51e361af7ed3e397d {\n  box-shadow: none;\n}\n.btn-flat#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  box-shadow: none;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  background: #3c3d3d !important;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d:hover {\n  border-width: 0px;\n  padding: 12px 18px 12px 18px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8feda7fd80876eb51e361af7ed3e397d > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/due-dilligence-with-fan-rates\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-inline-left btn-flat \" target=\"_blank\" id=\"default-btn-8feda7fd80876eb51e361af7ed3e397d\" rel=\"noopener\"><span>Due Dilligence with Fan Rates<\/span><\/a>[\/vc_column_inner][\/vc_row_inner][\/ultimate_carousel][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2067&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>CONTACT:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Stefan Eser<br \/>\n<\/span><\/h4>\n<p>Head of Emotional Member Loyalty[\/vc_column_text][ultimate_icon_list icon_size=&#8221;25&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-phone&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"tel:+49613132809136\">+49 (0) 6131 32809-136<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;icomoon-the7-font-the7-mail-01&#8243; icon_color=&#8221;#fdc800&#8243;]<a href=\"mailto:stefan.eser@2hmforum.de\">stefan.eser@2hmforum.de<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-linkedin&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/de.linkedin.com\/in\/stefan-eser-647835111\" target=\"_blank\" rel=\"noopener\">Stefan Eser on LinkedIn<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-xing&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/www.xing.com\/profile\/Stefan_Eser\" target=\"_blank\" rel=\"noopener\">Stefan Eser on Xing<\/a>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_column_text] Always in View: &#8220;What Is Truly Important to Our Members?&#8221; [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]Decision-makers in associations, foundations and other member organizations always need reliable findings from representative surveys in order to know exactly what moves their members. The Pro-Rail Alliance has collected these insights together with 2HMforum. After analyzing member relations, the alliance was able&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":2541,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2525","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allianz: Always in View: &quot;What Is Truly Important to Our Members?&quot; -<\/title>\n<meta name=\"description\" content=\"Allianz: Decision-makers in associations, societies, foundations, etc. always need reliable findings from representative surveys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allianz: Always in View: &quot;What Is Truly Important to Our Members?&quot; -\" \/>\n<meta property=\"og:description\" content=\"Allianz: Decision-makers in associations, societies, foundations, etc. always need reliable findings from representative surveys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/testumgebungfanomics.impfan.de\/en\/success-stories-more-success-with-fanomics\/always-in-view-whats-important-to-our-members\/\" \/>\n<meta property=\"og:site_name\" content=\"https:\/\/testumgebungfanomics.impfan.de\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T09:48:39+00:00\" \/>\n<meta property=\"og:image\" 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