{"id":2491,"date":"2022-06-01T16:36:16","date_gmt":"2022-06-01T14:36:16","guid":{"rendered":"https:\/\/testumgebungfanomics.impfan.de\/services\/positioning\/"},"modified":"2025-07-02T12:59:14","modified_gmt":"2025-07-02T10:59:14","slug":"positioning","status":"publish","type":"page","link":"https:\/\/testumgebungfanomics.impfan.de\/en\/services\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"positionierung-neu-12\" data-id=\"37\" id=\"SR7_37_1\" class=\"rs-ov-hidden\" data-version=\"6.7.57\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_37_1-26\" data-key=\"26\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_37_1-26-2\" class=\"sr7-layer\">FANOMICS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_37_1-26-8\" class=\"sr7-layer\">shows you how to turn <br \/> satisfied customers  <br \/> into true fans!<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_37_1-71\" data-key=\"71\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/testumgebungfanomics.impfan.de\/wp-content\/uploads\/2022\/06\/Positionierung-1.png\" data-libid=\"876\" alt=\"Positionierung\" title=\"Positionierung\" width=\"0\" height=\"0\" data-dbsrc=\"Ly90ZXN0dW1nZWJ1bmdmYW5vbWljcy5pbXBmYW4uZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjIvMDYvUG9zaXRpb25pZXJ1bmctMS5wbmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_37_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_37_1\",el:[575,575,400,303,202],type:'hero',shdw:'0',gh:[575,575,400,303,202],gw:[1920,1920,1023,777,479],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#ededed\",\"string\":\"rgba(237, 237, 237, 1)\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_37_1\"].state=true;} else if(SR7.PMH[\"SR7_37_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_37_1\"].fn,19);}};SR7.PMH[\"SR7_37_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Is Your Brand Unique?<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Positioning<\/h1>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]For company and brand to inhabit a dominant position in the minds of customers, the brand must be clearly positioned. This &#8220;Perceived Uniqueness&#8221; is essential to turn customers into fans. These three core elements are a must:[\/vc_column_text][ultimate_icon_list icon_size=&#8221;15&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]a focus on core customer needs<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]a focus on the company&#8217;s own strengths and competencies<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]a differentiation from the competition.<\/p>\n<p>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_raw_html]PGRpdiBjbGFzcz0ibGluZS1kaXZpZGVyIj48L2Rpdj4=[\/vc_raw_html][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">How does positioning work?<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">In short: Why Aldi has so many fans&#8230;<\/h3>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]For many years, Aldi has consistently focused on meeting key customer needs. For many people in Germany, buying groceries is a &#8220;necessary evil. That&#8217;s why many want to get &#8220;in &amp; out&#8221; as quickly as possible. And spend little money.<br \/>\nWith its &#8220;fast &amp; inexpensive&#8221; positioning (and the corresponding orchestration at all touchpoints), Aldi is turning its customers into fans in droves.<\/p>\n<p><strong> See the detailed explanation by book author Roman Becker <a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/contact\/\">book author Roman Becker<\/a> here in the video.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][ultimate_video u_video_url=&#8221;https:\/\/www.youtube.com\/watch?v=gRv7BgiR54o&#8221; yt_autoplay=&#8221;&#8221; yt_sugg_video=&#8221;&#8221; yt_mute_control=&#8221;&#8221; yt_modest_branding=&#8221;&#8221; yt_privacy_mode=&#8221;&#8221; thumbnail=&#8221;custom&#8221; custom_thumb=&#8221;id^1143|url^https:\/\/testumgebungfanomics.impfan.de\/wp-content\/uploads\/2022\/06\/Eroeffnungsvortrag_GDA_RBE.00_30_03_30.Standbild002.png|caption^null|alt^null|title^Er\u00f6ffnungsvortrag_GDA_RBE.00_30_03_30.Standbild002|description^null&#8221; play_size=&#8221;75&#8243; default_color=&#8221;#fdc801&#8243; enable_sub_bar=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f6f8f9&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">The FANOMICS Assets<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-10 vc_col-md-10 vc_col-xs-12&#8243;][ultimate_icon_list icon_size=&#8221;15&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-check&#8221; icon_color=&#8221;#000000&#8243;]<strong>Increase your fan rate:<\/strong>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Development &amp; resharpening of sustainable positioning[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Strategic alignment to fit core customer needs<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Research core customer needs to understand true motives<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Fulfillment of core customer needs along the entire customer journey<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Identifying the opportunities for differentiation<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Establishing a authentic and consistent identity<\/p>\n<p>&nbsp;<\/p>\n<p>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Supporting Your Success<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Your Tools<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][ultimate_icon_list icon_size=&#8221;15&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;fas fa-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]<strong>Customer survey<\/strong> to determine current customer relationship quality, core customer needs, and customer journey<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;fas fa-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Top management <strong>interviews<\/strong> and <strong>strategy workshop<\/strong><\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;fas fa-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]<strong>Qualitative interviews<\/strong> and focus group discussions<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;fas fa-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]<strong>Employee surveys <\/strong> or identity workshops<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;fas fa-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]<strong>Communication analyses <\/strong>of your competition<\/p>\n<p>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;fas fa-caret-right&#8221; icon_color=&#8221;#3c3d3d&#8221;]Development and evaluation of <strong>positioning options<\/strong><\/p>\n<p>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space 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rel=\"noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" rel=\"noopener\" class=\"anchor-link text-icon dt-icon-bg-on dt-icon-hover-off\"><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-linkedin-square\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-linkedin-square\"><\/i><\/span><\/a><h5 class=\"dt-text-title anchor-link\"><a class=\"anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" rel=\"noopener\">Follow us on LinkedIn!<\/a><\/h5><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2108&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Your contact:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><span class=\"gl-name\">Roman Becker <\/span><\/h4>\n<p><span class=\"gl-name\">Managing Partner<\/span>[\/vc_column_text][ultimate_icon_list icon_size=&#8221;25&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-phone&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"tel:+496131328090\">+49 (0) 6131 32809-0<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;icomoon-the7-font-the7-mail-01&#8243; icon_color=&#8221;#fdc800&#8243;]<a href=\"mailto:roman.becker@2hmforum.de\">roman.becker@2hmforum.de<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-linkedin&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/de.linkedin.com\/in\/roman-becker-54503815\" target=\"_blank\" rel=\"noopener\">Roman Becker auf LinkedIn<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-xing&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/www.xing.com\/profile\/Roman_Becker4\/cv\" target=\"_blank\" rel=\"noopener\">Roman Becker auf Xing<\/a>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Expand your fan curve with FANOMICS<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Start building your fan base<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662632963688{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;icomoon-the7-font-the7-link-03&#8243; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1657880640565{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/fan-ident\/\" target=\"_blank\" rel=\"noopener\">Fan-Ident<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How much more revenue can fans bring in?<br \/>\n<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662632958048{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;dt-icon-the7-download&#8221; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1662450179644{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/compact-knowledge\/\" target=\"_blank\" rel=\"noopener\">Compact Knowledge<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How FANOMICS makes you successful!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662632970049{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;icomoon-the7-font-the7-phone-05&#8243; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1657880656932{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>Call now!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1657876740987{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657876752001{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;dt-icon-the7-download&#8221; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1662366392576{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/compact-knowledge\/\" target=\"_blank\" rel=\"noopener\">Knowledge Abstract <\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How FANOMICS makes you successful! <\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657876760345{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;icomoon-the7-font-the7-phone-05&#8243; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1657880656932{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact <\/a><\/h3>\n<p style=\"text-align: center;\"><strong>Call now!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Is Your Brand Unique? [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] Positioning [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]For company and brand to inhabit a dominant position in the minds of customers, the brand must be clearly positioned. This &#8220;Perceived Uniqueness&#8221; is essential to turn customers into fans. 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