{"id":2483,"date":"2022-06-01T16:39:41","date_gmt":"2022-06-01T14:39:41","guid":{"rendered":"https:\/\/testumgebungfanomics.impfan.de\/services\/customer-value-based-segmentation-and-management\/"},"modified":"2025-07-02T13:00:28","modified_gmt":"2025-07-02T11:00:28","slug":"customer-value-based-segmentation-and-management","status":"publish","type":"page","link":"https:\/\/testumgebungfanomics.impfan.de\/en\/services\/customer-value-based-segmentation-and-management\/","title":{"rendered":"Customer value-based segmentation and management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"segmentierung-neu-11\" data-id=\"34\" id=\"SR7_34_1\" class=\"rs-ov-hidden\" data-version=\"6.7.57\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_34_1-24\" data-key=\"24\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_34_1-24-2\" class=\"sr7-layer\">FANOMICS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_34_1-24-8\" class=\"sr7-layer\">helps you identify your most valuable customers!<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_34_1-69\" data-key=\"69\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/testumgebungfanomics.impfan.de\/wp-content\/uploads\/2022\/06\/Steuerung-und-Segmentierung.png\" data-libid=\"877\" title=\"Steuerung und Segmentierung\" width=\"0\" height=\"0\" data-dbsrc=\"Ly90ZXN0dW1nZWJ1bmdmYW5vbWljcy5pbXBmYW4uZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjIvMDYvU3RldWVydW5nLXVuZC1TZWdtZW50aWVydW5nLnBuZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_34_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_34_1\",el:[575,575,400,303,202],type:'hero',shdw:'0',gh:[575,575,400,303,202],gw:[1920,1920,1023,777,479],vpt:['-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px&#039;,&#039;-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#ededed\",\"string\":\"rgba(237, 237, 237, 1)\"}'},googleFont:\"ignore\",plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_34_1\"].state=true;} else if(SR7.PMH[\"SR7_34_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_34_1\"].fn,19);}};SR7.PMH[\"SR7_34_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Fans, Mercenaries or Opponents?<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Segmentation by Customer Value<\/h1>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<strong>Have you aligned all your processes and activities with your different customer groups?<\/strong><\/p>\n<p>Customer enthusiasm, customer loyalty and true customer value, are created when the approach is tailored to the needs of the individual customer types. The fan portfolio provides a substantial opportunity for all your customer-related processes &#8211; from service to sales![\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#f6f8f9&#8243;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">FANOMICS Segmentation by Customer Value<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm 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icon_color=&#8221;#3c3d3d&#8221;]through target group-specific measures to increase customer relationships<\/p>\n<p>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">We Support You<\/span><\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Our Tools<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-10 vc_col-md-10 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color: #333333;\n  background: none;\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-f5e02ea4d91d66f22cba0b239f5da363 layout-1  \" ><a class=\"block-link anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" rel=\"noopener\" class=\"anchor-link text-icon dt-icon-bg-on dt-icon-hover-off\"><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon Defaults-linkedin-square\"><\/i><i class=\"dt-hover-icon soc-icon Defaults-linkedin-square\"><\/i><\/span><\/a><h5 class=\"dt-text-title anchor-link\"><a class=\"anchor-link\"  href=\"https:\/\/www.linkedin.com\/company\/fanomics\/\" target=\"_blank\" rel=\"noopener\">Follow us on LinkedIn!<\/a><\/h5><\/div>[vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; bg_color_value=&#8221;#f8f8f8&#8243;][vc_column][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_single_image image=&#8221;2053&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h3>Contact:<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h4><span class=\"gl-name\">Jonas Lang<\/span><\/h4>\n<p>Member of the Executive Board, Head of Sales[\/vc_column_text][ultimate_icon_list icon_size=&#8221;25&#8243; icon_margin=&#8221;15&#8243;][ultimate_icon_list_item icon=&#8221;Defaults-phone&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"tel:+49613132809135\">+49 (0) 6131 32809-135<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;icomoon-the7-font-the7-mail-01&#8243; icon_color=&#8221;#fdc800&#8243;]<a href=\"mailto:jonas.lang@2hmforum.de\">jonas.lang@2hmforum.de<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-linkedin&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/de.linkedin.com\/in\/jonas-lang-29b95546\" target=\"_blank\" rel=\"noopener\">Jonas Lang on LinkedIn<\/a>[\/ultimate_icon_list_item][ultimate_icon_list_item icon=&#8221;Defaults-xing&#8221; icon_color=&#8221;#fdc800&#8243;]<a href=\"https:\/\/www.xing.com\/profile\/Jonas_Lang2\" target=\"_blank\" rel=\"noopener\">Jonas Lang on Xing<\/a>[\/ultimate_icon_list_item][\/ultimate_icon_list][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><span class=\"yellow\">Expand Your Fan Base with FANOMICS<br \/>\n<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Start Now!<\/h2>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line accent-border-color\" style=\"width: 50px;border-top-width: 6px;\"><\/div>[vc_empty_space height=&#8221;40px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662633128713{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;icomoon-the7-font-the7-link-03&#8243; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1662368035732{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/fan-ident\/\" target=\"_blank\" rel=\"noopener\">Fan-Ident<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How much more revenue can fans bring in?<br \/>\n<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662633134496{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;dt-icon-the7-download&#8221; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1662368028629{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/compact-knowledge\/\" target=\"_blank\" rel=\"noopener\">Knowledge Abstract<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How FANOMICS makes you successful!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1662633139480{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;icomoon-the7-font-the7-phone-05&#8243; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1657880656932{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact<\/a><\/h3>\n<p style=\"text-align: center;\"><strong>Call now!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1657876740987{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657876752001{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;dt-icon-the7-download&#8221; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1662366392576{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/compact-knowledge\/\" target=\"_blank\" rel=\"noopener\">Knowledge Abstract <\/a><\/h3>\n<p style=\"text-align: center;\"><strong>How FANOMICS makes you successful! <\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1657876760345{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][ultimate_icons align=&#8221;uavc-icons-center&#8221;][single_icon icon=&#8221;icomoon-the7-font-the7-phone-05&#8243; icon_size=&#8221;32&#8243; icon_margin=&#8221;5&#8243; icon_style=&#8221;advanced&#8221; icon_border_style=&#8221;solid&#8221; icon_border_size=&#8221;1&#8243; icon_border_radius=&#8221;0&#8243; icon_border_spacing=&#8221;70&#8243;][\/ultimate_icons][vc_column_text css=&#8221;.vc_custom_1657880656932{background-color: #fdc800 !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/testumgebungfanomics.impfan.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact <\/a><\/h3>\n<p style=\"text-align: center;\"><strong>Call now!<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text] Fans, Mercenaries or Opponents? [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] Segmentation by Customer Value [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]Have you aligned all your processes and activities with your different customer groups? Customer enthusiasm, customer loyalty and true customer value, are created when the approach is tailored to the needs of the individual customer types.&hellip;<\/p>\n","protected":false},"author":10,"featured_media":2246,"parent":2468,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2483","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Value - Recognize and Classify Customer Value!<\/title>\n<meta name=\"description\" content=\"Customer value: Recognize and segment your customers according to customer value. 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